What video brochures are good for

We’d love to suggest video brochures are good for everything but maybe we’ll just concentrate on what video brochures are really good for and why.

Let’s start with the ‘grand entrance.’ We all like to make them but it’s getting increasingly difficult with the levels of digital noise out there. Simply put, there is nothing like a video brochure when it comes to cutting through, getting people’s attention and in 98% of cases, being opened, watched and shared.

Secondly, we’ve all heard the saying ‘A picture paints a thousand words’ just imagine how big a picture you can paint with a video? Just as important – you’re not competing with other distracting messages while your audience has that brochure in their hot little hands.

We mention ‘shared’ earlier – on average a video brochure is shared with 14 people. You can work out whether that stat will benefit you but in most cases, it’s the gift that keeps on giving. To that point, the video or videos contained within can be edited, replaced or added to for future usage so a video brochure is definitely not a one-trick pony.

No-one knows your business like you do so we won’t go into detailed usages like new product launches, invites, lead generation and the like. Suffice to say, if you want to be seen, heard and generally paid attention to – it’s hard to look past a video brochure.

Further information