Canon scores a game-winning try

Combine a client like Canon with something as significant as the upcoming Rugby World Cup in Japan you know you have to create something special.

The brief was simple, the execution a little more challenging. Canon required a prestigious invitation piece to appeal to the upper echelons of commerce and industry.

We searched through the extensive Rugby World Cup files for a powerful image that captured the essence of the event. From there we developed a bespoke presentation box that included an embedded HD video, an exact replica of the game ball along with a sophisticated VIP invite and events timetable.

What we ended up with was a product that’s destined to impress the short list of invitees fortunate enough to receive one.