PRODUCT LAUNCH VIDEO BROCHURES
Shell
“We recently launched a national product campaign with Shell and selected video brochures as an original and high end communications channel that can effectively reach a niche retail market. It was the first time we have used video brochures and the response is that it certainly helps the campaign stand out; we will consider again in future work.”
- Aude Nieul
Production Manager, Sense Agency
Any further questions about video brochures?
Call 1300 194 747.
BEST PRACTICE FOR PRODUCT LAUNCHES
Limit the text and let the video do the heavy lifting.
Establish a competitive point of difference.
Be succinct – 90-120 seconds is the sweet spot.
Use cover design to compel recipients to engage.
Show ‘reasons to believe’ for key product benefits.
Highlight product warranties and guarantees etc.
OTHER PRODUCT LAUNCH EXAMPLES
BEST PRACTICES FOR PRODUCT LAUNCHES USING VIDEO BROCHURES
Launching a new product is an exciting time for any company, and using video brochures and/or our presentation boxes can be an incredibly effective way to create buzz and engage your target audience. Combining the visual appeal of video and a tactile experience, whether that be a video brochure or presentation box offers a dynamic platform to showcase your new product. To maximise their impact, follow these best practice guidelines.
Limit the Text and Let the Video Do the Heavy Lifting
When it comes to video brochures or presentation boxes, less is often more. Limit the amount of text and let the video content take center stage. Videos are a powerful medium for storytelling, allowing you to convey complex information in an engaging and easily digestible format. Use the video to highlight the key features and benefits of your product, demonstrating how it works and why it’s valuable. This approach not only keeps the brochure and box clean and visually appealing but also ensures that your audience is more likely to watch the video and absorb the information.
Establish a Competitive Point of Difference
In a crowded market, it’s crucial to clearly communicate what sets your product apart from the competition. Use a brochure or box style to establish a competitive point of difference. Highlight the unique features and benefits that make your product stand out. Whether it’s innovative technology, superior quality, or exceptional customer service, make sure your audience understands why they should choose your product over others. This differentiation is key to capturing their interest and driving purchase decisions.
Be Succinct – 90-120 Seconds is the Sweet Spot
Attention spans are short, so it’s important to keep your video concise and to the point. Aim for a video length of 90 to 120 seconds. This timeframe is long enough to convey your key messages but short enough to maintain the viewer’s interest. Focus on the most important information and avoid overwhelming your audience with too many details. A succinct, well-crafted video can effectively communicate your product’s value proposition and leave a lasting impression.
Use Cover Design to Compel Recipients to Engage
The cover is the first thing recipients will see, so it’s essential to make it eye-catching and engaging. Use high-quality graphics, bold colors, and an intriguing message to draw recipients in. The cover should create curiosity and encourage them to open the brochure or box and watch the video. A compelling cover design sets the stage for the rest of the experience, making it more likely that your audience will engage with the content inside.
Show ‘Reasons to Believe’ for Key Product Benefits
Consumers need to feel confident in their purchase decisions, and providing ‘reasons to believe’ can help build that confidence. Use your video brochure or presentation box to highlight the key benefits of your product and provide supporting evidence. This could include customer testimonials, expert endorsements, or data-driven results. By demonstrating the tangible benefits and real-world impact of your product, you can build trust and credibility with your audience.
Highlight Product Warranties and Guarantees
Warranties and guarantees are important factors in the decision-making process, as they provide consumers with peace of mind and assurance of quality. Make sure to highlight any product warranties, guarantees, or after-sales support. Clearly communicating these aspects can help alleviate any concerns potential customers might have and reinforce their confidence in choosing your product. This added layer of assurance can be a powerful motivator for making a purchase.
Conclusion
Using video brochures or presentation boxes for product launches is an innovative and effective strategy to engage your target audience and drive interest in your new product. By limiting text and letting the video do the heavy lifting, you can deliver a clear and compelling message. Establishing a competitive point of difference and being succinct helps to capture and maintain the viewer’s attention.
A compelling cover design draws recipients in, while providing ‘reasons to believe’ and highlighting product warranties builds trust and confidence. By following these best practices, you not only showcase your product but also drive successful product launches. Embrace the power of video brochures and presentation boxes to elevate your marketing efforts and make your product launch a memorable and impactful event.