PRODUCT LAUNCH VIDEO BROCHURES
“We recently launched a national product campaign with Shell and selected video brochures as an original and high end communications channel that can effectively reach a niche retail market. It was the first time we have used video brochures and the response is that it certainly helps the campaign stand out; we will consider again in future work.”
- Aude Nieul
Production Manager, Sense Agency
Any further questions about video brochures?
Call 1300 194 747.
BEST PRACTICE FOR PRODUCT LAUNCHES
- Limit the text and let the video do the heavy lifting.
- Establish a competitive point of difference.
- Be succinct – 90-120 seconds is the sweet spot.
- Use cover design to compel recipients to engage.
- Show ‘reasons to believe’ for key product benefits.
- Highlight product warranties and guarantees etc.