FUNDRAISING VIDEO BROCHURES
Ronald McDonald House Charities
“I wish to take a moment to express what a pleasure it has been to work with Brendan and the team. The outcome for the client’s investment was that prior to the launch of the campaign, a target of 20 million dollars was benchmarked. On launch day, with the help of the powerful ‘state-of-art’ video brochure, a staggering 19 million dollars was pledged, making Channel 7’s ‘Good News’ story of the day, truly a very good piece of news for the community.”
- Peter Dennis
Founder and Creative Director, Gyrate
Any further questions about video brochures?
Call 1300 194 747.
BEST PRACTICE FOR FUNDRAISING
- Use compelling cover design to engage recipients.
- Establish fundraising targets, goals and purpose.
- Strike a balance between emotion and information.
- Secure a company sponsor and offer branding rights.
- Address the recipient personally in the video.
- Demonstrate the difference their input can make.
OTHER FUNDRAISING EXAMPLES
BEST PRACTICES FOR FUNDRAISING USING VIDEO BROCHURES
Video brochures are a powerful tool for fundraising, combining the engaging qualities of video with the tactile appeal of print. To effectively use video brochures for fundraising, it’s important to follow best practices that maximise their impact. Here’s how to use video brochures to their full potential for fundraising:
Use Compelling Cover Design to Engage Recipients
The cover of your video brochure is the first thing recipients see, so it needs to capture their attention and spark their curiosity. Use a compelling cover design with eye-catching graphics, bold colors, and a clear message about the purpose of the brochure. Consider incorporating a call to action or a teaser about the video content to entice recipients to open the brochure and watch the video. A well-designed cover sets the stage for a memorable and engaging experience.
Establish Fundraising Targets, Goals, and Purpose
Clearly communicate the fundraising targets, goals, and purpose within the video. Potential donors need to understand what you are trying to achieve and why their support is crucial. Outline the specific objectives of your fundraising campaign, such as the amount of money you aim to raise, how the funds will be used, and the impact it will have. Providing this context helps donors see the bigger picture and motivates them to contribute.
Strike a Balance Between Emotion and Information
Effective fundraising appeals to both the heart and the mind. Your video should strike a balance between emotional storytelling and providing essential information. Use personal stories, testimonials, and powerful imagery to evoke emotions and connect with recipients on a deeper level. At the same time, include factual information about your organisation, the cause, and the specific needs you are addressing. This balanced approach helps build trust and makes the appeal more compelling.
Secure a Company Sponsor and Offer Branding Rights
Securing a company sponsor can significantly boost your fundraising efforts. Approach businesses that align with your cause and offer them branding rights in exchange for their support. This could include featuring their logo on the video brochure, mentioning them in the video, or recognising their contribution in other promotional materials. Corporate sponsorship not only provides financial support but also adds credibility to your campaign and expands your reach.
Address the Recipient Personally in the Video
Personalisation is key in fundraising. Addressing the recipient by name in the video creates a personal connection and makes the message feel more relevant and sincere. This approach helps to capture the recipient’s attention and makes them feel valued. Personal touches can go a long way in building rapport and increasing the likelihood of a positive response.
Demonstrate the Difference Their Input Can Make
Show potential donors the tangible difference their contribution can make. Use the video to highlight the impact of past donations and provide specific examples of how the funds will be used. Whether it’s building a new facility, funding research, or supporting a community project, clearly demonstrate the positive outcomes that can be achieved with their help. Visualising the impact makes the donation feel more meaningful and urgent.
Conclusion
By following these best practices, you can effectively leverage video brochures to enhance your fundraising efforts. A compelling cover design, clear communication of targets and goals, a balanced mix of emotion and information, securing corporate sponsors, personalising the video, and demonstrating the impact of donations are all critical components of a successful fundraising campaign. These strategies will help you create a memorable and impactful experience for recipients, ultimately driving higher engagement and donations. Video brochures offer a unique and powerful way to connect with potential donors, tell your story, and achieve your fundraising goals.