FUNDRAISING VIDEO BROCHURES
Ronald McDonald House Charities
“I wish to take a moment to express what a pleasure it has been to work with Brendan and the team. The outcome for the client’s investment was that prior to the launch of the campaign, a target of 20 million dollars was benchmarked. On launch day, with the help of the powerful ‘state-of-art’ video brochure, a staggering 19 million dollars was pledged, making Channel 7’s ‘Good News’ story of the day, truly a very good piece of news for the community.”
- Peter Dennis
Founder and Creative Director, Gyrate
Any further questions about video brochures?
Call 1300 194 747.
BEST PRACTICE FOR FUNDRAISING
- Use compelling cover design to engage recipients.
- Establish fundraising targets, goals and purpose.
- Strike a balance between emotion and information.
- Secure a company sponsor and offer branding rights.
- Address the recipient personally in the video.
- Demonstrate the difference their input can make.