BEST PRACTICE FOR RECRUITMENT & ONBOARDING

• Start the video with a CEO welcome message.
• Highlight your culture and social conscience.
• Use compelling cover design to engage recipients.

• Provide details of candidate’s orientation period.
• Demonstrate the difference their input can make.
• Show your point of difference with other employers.

BEST PRACTICES FOR RECRUITMENT & ONBOARDING USING VIDEO BROCHURES

Video brochures are an innovative and effective tool for recruitment and onboarding. They combine the visual appeal and engagement of video with the tangible, personal touch of a brochure, creating a memorable experience for prospective and new employees. To ensure your video brochures are impactful, it’s essential to follow these best practices.

Start the Video with a CEO Welcome Message

A warm welcome from the CEO can set a positive tone and make new hires feel valued right from the start. The CEO’s message can convey the company’s vision, mission, and values, giving candidates a sense of the organisation’s direction and culture. This personal touch can make a significant difference, helping candidates feel more connected to the company and motivated to become part of the team.

Highlight Your Culture and Social Conscience

Today’s job seekers are looking for more than just a paycheck; they want to work for companies that align with their values. Use the video brochure to highlight your company culture and social conscience. Showcase initiatives related to corporate social responsibility, sustainability, diversity, and community involvement. By demonstrating your commitment to these areas, you can attract candidates who share similar values and are looking for a purpose-driven workplace.

Use Compelling Cover Design to Engage Recipients

The cover of your video brochure is the first thing candidates will see, so it’s important to make it visually appealing and engaging. A compelling cover design can draw recipients in and encourage them to explore the content inside. Use high-quality graphics, bold colors, and an inviting message to capture their attention and set the stage for what’s to come.

Provide Details of the Candidate’s Orientation Period

Clear communication about the orientation period is crucial for setting expectations and easing the transition for new hires. Include details about what they can expect during their first days and weeks on the job, such as training sessions, meetings with team members, and any initial projects they will work on. This information helps new employees feel prepared and reduces anxiety about starting a new job.

Demonstrate the Difference Their Input Can Make

Help candidates see the impact they can have on the company by highlighting stories of current employees who have made significant contributions. Use testimonials or case studies to show how individual efforts have driven success and innovation. This not only inspires new hires but also reinforces the idea that every team member’s input is valued and can make a difference.

Show Your Point of Difference with Other Employers

Differentiate your company from other employers by showcasing what makes your organisation unique. This could include unique benefits, career development opportunities, a strong emphasis on work-life balance, or a supportive and inclusive work environment. Highlighting these points can help you stand out in a competitive job market and attract top talent who are looking for more than just a job.

Conclusion

Video brochures are a powerful tool for recruitment and onboarding, providing a dynamic and engaging way to introduce candidates to your company. Starting with a CEO welcome message sets a personal and inspiring tone, while highlighting your culture and social conscience appeals to values-driven candidates. A compelling cover design draws recipients in, and detailed information about the orientation period helps new hires feel prepared and confident.

Demonstrating the impact that individual contributions can make shows candidates that their work will be valued and appreciated. Finally, showcasing your company’s unique advantages helps differentiate you from other employers, making your organisation an attractive choice for top talent.

By following these best practices, you can create video brochures that not only attract and engage potential hires but also provide a seamless and welcoming onboarding experience. This approach not only enhances your recruitment efforts but also fosters a positive and productive work environment from the very beginning.

Using video brochures for recruitment and onboarding enhances candidate engagement and retention.