BEST PRACTICE FOR INVITATIONS & EVENTS

• Showcase previous like-minded event footage.
• Use compelling cover design to engage recipients.
• Be succinct – 90-120 seconds is the sweet spot.

• Include a gift or insert that relates to the event.
• Highlight how important their attendance is.
• Address the recipient personally in the video.

BEST PRACTICES FOR INVITATIONS & EVENTS USING VIDEO BROCHURES

Video brochures offer a unique and captivating way to invite guests to events. By merging the visual impact of video with the physical presence of a brochure, they create a memorable and powerful means of conveying event information. To maximise their effectiveness, it is crucial to adhere to best practices when designing and distributing video brochures or presentation boxes.

Showcase Previous Like-Minded Event Footage

Including footage from previous, similar events in your video brochure is a powerful way to showcase what attendees can expect. Highlight key moments, testimonials from past attendees, and any unique or exciting features of your events. This not only builds anticipation but also provides potential attendees with a clear picture of the event’s atmosphere and benefits. By demonstrating the success of past events, you can generate excitement and convince recipients that your upcoming event is not to be missed.

Use Compelling Cover Design to Engage Recipients

The cover of your video brochure or presentation box is the first thing recipients see, so it should be eye-catching and intriguing. Use vibrant colors, high-quality images, and bold text to draw attention. The cover design should reflect the theme and tone of your event, giving recipients a taste of what’s inside. A compelling cover design encourages recipients to open and engage with the content, making them more likely to respond positively to the invitation.

Be Succinct – 90-120 Seconds is the Sweet Spot

When creating the video content for your brochure, keep it concise. Aim for a duration of 90 to 120 seconds, which is long enough to convey important information and build excitement but short enough to maintain the viewer’s attention. Focus on delivering key messages clearly and engagingly. Avoid overwhelming recipients with too much information; instead, highlight the most compelling aspects of the event and provide a call to action.

Include a Gift or Insert that Relates to the Event

Adding a small gift or insert that relates to the event can enhance the recipient’s experience and make your invitation stand out. This could be a branded item, a sample of a product that will be featured at the event, or a voucher for a discount or special offer. Including a tangible item creates a sense of anticipation and adds value to the invitation, making it more memorable and enticing.

Highlight How Important Their Attendance Is

Clearly communicate the importance of the recipient’s attendance at your event. Explain why their presence matters and how they will benefit from attending. Whether it’s networking opportunities, exclusive content, or special experiences, make sure to highlight what makes your event valuable and unique. Personalising this message can further emphasize the importance of their attendance and make the invitation feel special.

Address the Recipient Personally in the Video

Personalisation can significantly increase the impact of your invitation. Address the recipient by name in the video to create a personal connection and make the message feel more relevant. This approach shows that you value their individual presence and are personally inviting them to your event. Personal touches like this can make the recipient feel special and increase the likelihood of their attendance.

Conclusion

By following these best practices, you can create effective and engaging video brochures or presentation boxes for invitations and events. Showcasing footage from past events, using compelling cover designs, keeping the video content concise, including relevant gifts or inserts, highlighting the importance of attendance, and personalising the message are all strategies that can enhance the impact. These elements work together to create a memorable and persuasive invitation that stands out from traditional methods, increasing engagement and attendance at your events. Video brochures and presentation boxes offer a unique and powerful way to connect with potential attendees, convey important information, and generate excitement for your events.

Utilising video brochures and presentation boxes for Invitations and Events drives engagement.