EVP VIDEO: ARTICULATE AND BRING YOUR EVP TO LIFE.
Create an Employee Value Proposition and Employer Brand video that Wins the Talent War.
Employee Value Proposition (EVP) & Employer Brand
Establish your employer brand positioning not only to existing employees, but publicly to active and passive candidates and other key stakeholders within talent attraction.
The most compelling and distinctive tool to communicate your brand is through branded videos. Though related, your EVP does not equal your Employer Brand – see below for a better understanding of each.
YOUR EMPLOYEE VALUE PROPOSITION (EVP)
Your EVP is the combination of attributes of an employment experience that attracts and retains top talent.
YOUR EMPLOYER BRAND
Your Employer Brand is the creative expression of the EVP and organisational identity related to the employee.
WHY HAVE AN EVP AND EMPLOYER BRAND AND WHY NOW?
We think this is going to be THE year for EVP and Employer Brand work to get underway.
In fact, we probably don’t have to convince most of you of that – whether it’s impacts from COVID, the great resignation, the underlying war for good talent in a limited market – however you want to badge it, finding and/or keeping great people is hard! But getting your EVP and Employer Brand right will help. And there’s no better way to bring your hard work to life than with an EVP video!
WITH VIDEO, YOU CAN ATTRACT, RETAIN AND ENGAGE THE RIGHT TALENT IN THESE TIMES OF CHANGE
Bring your workplace stories to life with authentic employee videos that you can view and manage content from any digital device. Create and distribute branded videos quickly and cost-effectively.
Businesses with strong EVP attract the right talent, significantly better than those with weaker talent brands. Bring your company vision to life with videos to secure the best talent.
Recruitment collaterals normally have a one size fits all approach. Why not create insightful video job ads, employee interviews and personalized candidate communications.
Inspire and inform your team with videos that helps retain talent, bridge distance and drives productivity, performance and employee engagement in your organisation.
BRING YOUR BRAND TO LIFE
When creating video to communicate your employer brand the
following things are important:
Be authentic, authentic and authentic – if you try and be something you’re not then the audience will see through it and worse still, should they join you as an employee and not experience what you’ve communicated then you’ll lose them to someone who does.
Capture the unique essence of your culture and values – Differentiate from other similar businesses as an employer.
Appeal to the breadth of talent you are seeking now and importantly future talent.
Continue to engage and retain existing talent.
Be aligned to your purpose.
NEED HELP FORMULATING YOUR EVP AND EMPLOYER BRAND?
WE HELP YOU MAKE IT EASY.
Small/SMEFor businesses with 5-30 people
Video only from $2,500
EVP discovery from $5,000
Combine to save at least $1,000
Package deals from $6,500
Mid-marketMedium size business, 30-250 people
Video only from $5,000
EVP discovery from $10,000
Combine to save at least $2,000
Package deals from $13,000
CorporateLarger, complex requirements
Tailored video options
Tailored EVP discovery
Combine to save on EVP & Video
Get the most out of your investment
Here’s what one of our clients had to say about us.
Head of Talent Acquisition & EVP at Businessary
“We partner with Razor Video to help our clients bring their Employee Value Proposition and Employer Brand to life. They’ve put in all the hard yards to create an outstanding EVP, and video is a fantastic tool to help share it with your targeted talent segments.”