It would be the understatement of the century to say everyone’s on social media and probably just as obvious to say video dominates social media. That being the case, why has the US fully embraced video for recruitment but Australia still relies heavily on text based ads?
Leading American companies are utilising recruitment videos to achieve their talent acquisition needs for all manner of candidates ranging from lower-level management right up to top floor executives. Bigger companies utilise recruitment videos to keep up with the competition. Smaller companies use them to demonstrate their point of difference to win the battle for talent.
Another way to look at it is through the number’s game lens.
Research suggests 34% more candidates apply for positions they’ve been exposed to via video. People share videos, they rarely share text. In fact they’re 1200% more likely to share, equating to a hugely magnified viewing audience.
Companies can save time because videos attract more job applicants, so you won’t waste time promoting across innumerable channels and you’ll get more applicants in less time.
If saving money’s your thing, postings with video gets more views, shares and higher application rate, so you’ll spend less on promotion to get more candidates.
Videos are ideal for showcasing your company’s culture, illustrating your office environment and just injecting a little fun and personality into the equation, which can get lost in translation with text.
If history’s any guide, we will emulate the successes the US is enjoying using video as a recruitment tool – the question is when?
If you want to win the race for the right candidate – give us a call, our video production team’s ready to give you a healthy head start.
Further information
Brendan Farrugia
Managing Director
1300 194 747
