Reboot. Refresh. Re-imagine. - Razor Video Brochures

Reboot. Refresh. Re-imagine.

Reboot. Refresh. Re-imagine.
June 21, 2022 Brendan Farrugia
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‘For things to remain the same they must change.’ Words of wisdom from Tomasi di Lampedusa’s novel The Leopard.

Fear not, this is no boring literary lesson, just a poignant reminder in these turbulent times that you simply can’t sit on your hands and let fate take its course – especially when it comes to business.

Every endeavour should regularly re-boot, refresh and re-energise their offering or their brand to keep abreast and remain dynamic. You might be tweaking a logo, changing pricing structures, re-imagining your look and feel or appealing to a new clientele – whatever it is, if you don’t do it, your competitors might. It doesn’t mean turning your business on its head, it just means re-aligning with audiences who’re hungry for new, content rich information.

At Razor, we set aside a fair chunk of our time exploring new ways to bring value to our clients. On top of our successful ‘real-life’ videos, we’ve introduced inexpensive, immersive animation along with sophisticated motion graphics and personalised video brochures.

More and more of our clients are coming to us with a similar story, they’re doing everything like they’ve always done but the results aren’t there. This is the law of diminishing returns – the more you do something in the same way, the less effect it has.

This signals time for change. A time to become more dynamic, more memorable, and most importantly – more profitable in terms of return on your marketing dollar. We can certainly give your brand a fresh coat of paint, but what we do well is develop strategies, establish insights, then deliver them in a creative manner that’s hard to ignore.

If this sounds like the kind of thing you need to re-boot, re-fresh or re-imagine your business offering – Razor’s only a phone call away.

 

Further information

Brendan Farrugia
Managing Director
1300 194 747