‘For things to remain the same they must change.’ Words of wisdom from Tomasi di Lampedusa’s novel The Leopard.
Fear not, this is no boring literary lesson, just a poignant reminder in these turbulent times that you simply can’t sit on your hands and let fate take its course – especially when it comes to business.
Every endeavour should regularly re-boot, refresh and re-energise their offering or their brand to keep abreast and remain dynamic. You might be tweaking a logo, changing pricing structures, re-imagining your look and feel or appealing to a new clientele – whatever it is, if you don’t do it, your competitors might. It doesn’t mean turning your business on its head, it just means re-aligning with audiences who’re hungry for new, content rich information.
At Razor, we set aside a fair chunk of our time exploring new ways to bring value to our clients. On top of our successful ‘real-life’ videos, we’ve introduced inexpensive, immersive animation along with sophisticated motion graphics and personalised video brochures.
More and more of our clients are coming to us with a similar story, they’re doing everything like they’ve always done but the results aren’t there. This is the law of diminishing returns – the more you do something in the same way, the less effect it has.
This signals time for change. A time to become more dynamic, more memorable, and most importantly – more profitable in terms of return on your marketing dollar. We can certainly give your brand a fresh coat of paint, but what we do well is develop strategies, establish insights, then deliver them in a creative manner that’s hard to ignore.
If this sounds like the kind of thing you need to re-boot, re-fresh or re-imagine your business offering – Razor’s only a phone call away.
1300 194 747