By using certain colours on our video brochures can we influence the outcome?
In short the answer appears to be yes and there have been many studies done over the years to confirm this. The impact of colours can influence our emotions and how we respond to various products and concepts.
They are more than just a combination of primary colours and communicate non verbally to us, for example blue is seen as the colour of loyalty and integrity whereas purple is often viewed as being creative and imaginative.
Here is a list of commonly used colours and their meanings;
Key Words for Red:
action, strength, exciting, assertive and confident
Key Words for Orange:
adventurous, vibrant, enthusiastic, optimistic and sociable
Keywords for Yellow:
cheerful, wise, uplifting, creative and logic
Keywords for Green:
growth, self-reliance, practical, sympathetic and adaptable
Keywords for Blue:
loyalty, conservative, authority, trust and integrity
Keywords for Purple:
individual, intuitive, future, creative and inventive
Keywords for Gold:
wealth, wisdom, luxury, happiness and beauty
Keywords for Silver:
modern, sleek, prestige, high-tech and scientific
Keywords for Black:
authority, formal, comfort, control and sophisticated
Keywords for White:
innocence, simplicity, pristine, immaculate and neat
Brendan Farrugia
Managing Director
1300 194 747
