Video Brochures, unmatched for cut through
It’s why IBM, CBA, Canon and Pfizer choose Razor
HELP ME CHOOSE
WHAT IS A VIDEO BROCHURE
A video brochure is a marketing tool that combines printed materials with an embedded LCD screen to deliver dynamic video content.
Resembling a traditional brochure, it includes a high-definition screen that plays videos when opened, along with controls for play, pause, and volume. Customisable in design and content, video brochures can feature company branding and tailored messages. They are interactive, often with buttons for selecting different videos, and come with rechargeable batteries.
Ideal for high-impact marketing campaigns, product launches, corporate communications, direct mail, event invitations, and sales presentations, video brochures provide a memorable, engaging way to communicate complex information and capture attention, enhancing the effectiveness of marketing efforts.
THE PROOF IS IN THE NUMBERS
Today, video plays a crucial role in communication strategies. When paired with high-quality print materials, mailers, or presentation boxes, video content has been shown to create a lasting and measurable impact.
Our research indicates that each video brochure is shared between 14 to 15 individuals within an organisation. Each unit serves as an engagement powerhouse, delivering your message consistently, creatively, and innovatively. Our data suggests that sales cycles are shortened, information retention is improved, and closing rates increase significantly.
The information in this video explains why video brochures are transformative for organisations of all sizes.
HOW VIDEO BROCHURES WORK FOR YOU
PROSPECTING & SALES
Act as a 24hr salesperson. High engagement for key decision makers of your product or service.
FUNDRAISING
Present powerful emotional content via design, vision and music that outperforms traditional channels.
INVITATIONS & EVENTS
Create an invite that won’t go unnoticed by combining teaser elements that showcase the event.
TRAINING & EDUCATION
Simplify complex messaging with clear imagery, iconography and instructive voiceovers.
RECRUITMENT & ON-BOARDING
Become the employer of choice by inviting important candidates via a non-traditional channel.
PRODUCT LAUNCHES
Generate excitement and anticipation around your product launch via a unique and memorable platform.
TESTIMONIALS
Canon Chooses Premium Product for VIP Promotion
We were thrilled with our 90% response rate and attribute our success to key factors like – Razor’s design contribution, inviting video content, meaningful merchandising with finishes and attention to detail our clients and partners expect from the Canon brand.
Sonja Debuljah
Event Manager Canon
realestate.com.au partner with Place Agents to showcase online benefits
As an online company who is renowned for its innovation and design we wanted to do something that matched a new initiative we were launching to our customers. Upon seeing the latest products that Razor Video Brochures had to offer and the quality they produced, it went without saying we were in. We opted for a brochure that had all the bells and whistles to reflect what we are about as a company. The transparency, customer service and end result far exceeded our expectations; well done guys.
Scott Holmes
Business Development and Creative Solutions, REA Group
OUR ONE-STOP-SHOP CREATIVE SERVICE
The Razor in-house design, creative and video production team have played a part in over 1000 video brochures to date. So it’s fair to say we have a wealth of experience in consolidating everything under the one roof. Our clients have taken advantage of this experience to save time, money and remove the stress associated with farming individual elements out to unrelated suppliers. By adopting a holistic approach from concept to completion we’re able to harness a video brochure’s full potential to deliver directly to your bottom line.
SERVICES INCLUDE VIDEO PRODUCTION, ANIMATION, DESIGN AND MOTION GRAPHICS
In addition, we offer these crucial services free of charge:
Assist in developing
a creative strategy to
maximise your outcomes.
Design and produce print
ready art for your
video brochure.
Advise on the technology
platforms that best
support your initiative.
Come in at any stage
to project manage and
facilitate your initiative.
