Before we yell ACTION!

We’ve all heard the term ‘point and shoot’ but when it comes to capturing great video, it’s a lot more complicated than that.

Take location for instance – is it indoor, outdoor, a built set or against a green-screen? For those of you who don’t know, when you shoot your subject against a green (or blue) screen you can seamlessly drop in a background of your own choosing – Manhattan skyline, African Savannah, even a nuclear submarine if the brief calls for it.

Then there’s the all-important lighting. Is it naturally or artificially lit, soft, defined, arranged in a halo or a combination of them all? Lighting is critical and plays a huge part in the final product. If you’ve seen a wide shot of a movie set with their phalanx of lights, reflectors and coloured filters you’ll know exactly what I mean.

There’s a hard and fast rule in video making – viewers will put up with less than perfect vision, but they simply won’t abide by bad sound. For that reason, sound whether it be voice over, music or effects has to be on the money or your audience is out the door.

At Razor, we’d like to think we’ve got a pretty solid understanding of the above and look forward to an opportunity to demonstrate it when you want to connect with increasingly hard to reach audiences.