It pays to get personal.

You’ve probably heard the saying – you don’t get a second chance at a first impression.

It’s a great insight that’s never been more relevant than it is today. With so many clients out of office, It’s getting increasingly difficult to get in front of them, so when you do, you want their undivided attention. Razor Video Brochures has 1000 plus video brochures projects under our belt, so we’d like to think we’ve mastered the art of welcome disruption but even we were blown away by the success rate of personalised messaging.

Imagine this sequence of events – your target client receives a package addressed to them either by courier or mail. It’s glossy, substantial in the hand and designed to entice with high-level printing and creative messaging. On opening, a HD video leaps into life with all the bells and whistles. You couldn’t be blamed for thinking that’s more than enough but wait – there’s more. The video addresses you by name! No appealing to the masses here, just a direct reference to the person holding the video. Suffice to say – as far as first impressions go, this one’s hard to beat. So much so, we’ve just launched our own personalised campaign. In fact, we’ve used the actual video brochure we utilised as a handy guide to help you get noticed.

Which brings us to our next point. If you have a great video idea but need it fleshed out, shot, edited and produced – Razor Video Brochures Production Department have shot more video than you can poke a lens at, so we’re more than up to the task. We’ll even write, design and supply artwork for your video brochure too if need be. That way, you can keep it all under the one roof for convenience and consistency.

Let us show you how personalising your messages can get you the cut through required.

 

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