What’s In A Name? Everything! - Razor Video Brochures

What’s in a name? Everything!

What’s in a name? Everything!
July 5, 2021 Brendan Farrugia

Even as its impact waxes and wanes, there’s hardly been a business not impacted by the COVID crisis. Any company relying on face-to-face contact has been particularly affected. This has seen a massive boost in the likes of online purchasing, home delivery and teleconferencing. It’s certainly not all grim news though, and we’re happy to say it’s growing a part of our video brochure business that’s showing no signs of abating.

Personalising a video message is in essence a simple idea, but the significant increase in cut-through rates proves the KISS theory works and it works well. Imagine opening a printed brochure or box and an embedded, high-definition video automatically plays with either on-screen graphics or crisp audio addressing you… by name! It’s as close to face-to-face as you’ll get with the added wow-factor you need to overcome the toughest audience.

Our clients have enjoyed tremendous success with corporates and key decision makers with one recipient describing it as ‘A totally unique and unexpected user experience.’

Personalised video brochures are also great for fostering a warmer reception for those follow-up, dreaded cold calls. It’s a bit like your prospect has met you already, so they’re relaxed, approachable and want to know more about your offering.

The usages and applications are only limited by your imagination. If you require a little helping in creating an exercise in personalisation that works for you – we’re ready when you are.


Further information

Brendan Farrugia
Managing Director
1300 194 747