‘For things to remain the same they must change.’ Words of wisdom from Tomasi di Lampedusa’s novel The Leopard, but what does it have to do with your business and video strategy?
Fear not, this is no boring literary lesson, just a poignant reminder in these turbulent times that you simply can’t sit on your hands and let fate take its course – especially when it comes to business.
Every endeavour should regularly re-boot, refresh and re-energise their offering or their brand to keep abreast and remain dynamic. You might be tweaking a logo, changing pricing structures, re-imagining your look and feel or appealing to a new clientele – whatever it is, if you don’t do it, your competitors might. It doesn’t mean turning your business on its head, it just means re-aligning with audiences who’re hungry for new, content rich information.
Refresh your video strategy with Razor
At Razor, we set aside a fair chunk of our time exploring new ways to bring value via video strategy to our clients. On top of our successful ‘real-life’ videos, we’ve introduced inexpensive, immersive animation along with sophisticated motion graphics and personalised video brochures.
More and more of our clients are coming to us with a similar story, they’re doing everything like they’ve always done but the results aren’t there. This is the law of diminishing returns – the more you do something in the same way, the less effect it has.
This signals time for change. A time to become more dynamic, more memorable, and most importantly – more profitable in terms of return on your marketing dollar. We can certainly give your brand a fresh coat of paint, but what we do well is develop strategies, establish insights, then deliver them in a creative manner that’s hard to ignore.
If this sounds like the kind of thing you need to re-boot, re-fresh or re-imagine your business offering – Razor’s only a phone call away.
Further information
Brendan Farrugia
Managing Director
1300 194 747
