Video Marketing Trends For 2017 - Razor Video Brochures

Video Marketing Trends for 2017

Video Marketing Trends for 2017
February 20, 2019 Brendan Farrugia

Every year video content grows and 2017 is no exception.

Less than five years ago, it took a lot of convincing to encourage brands to invest in video content as part of their marketing strategy.

Today clients approach us because they need their video content to stand out from the rest. At razor video brochures, we help ensure video content is in the hands and minds of targeted and niche customers in what is fast becoming a crowded market place.

Video content is growing

There is no question that with the rise of technology, increasingly customers are growing to expect video content.

The statistics best tell the story.

  • By 2017, online video traffic will account for 74% of all web traffic
  • 55% of people watch videos online every day
  • 65% of video viewers watch more than ¾ of a video
  • Nearly two-thirds of consumers prefer video under 60 seconds
  • 43% of people want to see more video content from marketers.*

Why do you need cut through?

The challenge for big brands and marketers is that now they know video content can powerfully tell a story, how do they compete with all of the other brand competing for viewer attention?

Again, the following statistics highlight the viewer experience of video content.

  • 85% of Facebook video is watched without sound
  • 45% of people watch more than an hour of Facebook or YouTube videos a week
  • 82% of Twitter users watch video content on Twitter
  • Snapchatters watch 10 million videos a day.*

How can you guarantee customers will see your video?

Unlike other platforms, razor video brochures packages your video in a bespoke video brochure and it is delivered directly into the hands of the customer.

This experience leaves the customer feeling valued and acknowledged which leads to increased brand loyalty. In addition, customers are likely to share the content with 17 friends or family on average. For these reasons, our clients are generally return customers and add us as a budget line item in their campaigns.

There is a significant shift in the market at the moment whereby CEOs, creative directors and marketing managers are looking for compelling ways to tell their story in a way that is designed to get cut through and gets results.

razor video brochures helps brands get video content into the hands of the right people.

Video brochures give a customer the same kind of thrill that you might have got as a child when you received your first hand written card in the mailbox. It offers the best of print and film and therefore has twice the appeal of other marketing collateral.

Marketers are looking for a return on investment and video brochures boost the odds, especially when trying to leverage big production budgets. We work closely with our business partners in China to ensure the process is seamless and the price reflects the best quality in the business.

While video content becomes the norm on the internet, razor video brochures offers an exclusive service whereby we offer brands the unique opportunity to land their video content directly into the hands of their target audience in a powerful, dynamic and engaging manner.

If your creative team aren’t using video brochures, now is the time to ask why not?

*The statistics in this article are supplied by

Further information

Brendan Farrugia
Managing Director
1300 194 747