Three tips on recession proofing your business

Okay, no one can fully dodge a downturn but there are steps you can take to lessen the impact and in some cases help you grow when others wilt.

First and foremost – don’t panic. Easy to say but mistakes occur when you’re irrationally reactive. Let your cooler head prevail.

You’ll think we’re feathering our own nest here but keep marketing. Your competition becomes invisible when they curb spending. Your heightened profile can fill that gap. Add value, not price.

If you improve on your offering without increasing your fee, clients won’t forget it.