Think laterally

Our creative department is often tasked with generating ideas that help our clients connect powerfully with their audience.

At Razor we’re unashamed fans of the Edward De Bono school of lateral thinking. Problem-solving via an indirect ‘lateral’ approach without slavishly adhering to step-by-step ‘vertical’ logic creates an unexpected link that surprises and in turn creates a deeper and longer lasting connection.

It’s a switchover from the familiar to the new via a not-so-well-worn path.

If you’d like to discuss ways to present your offering in a new and refreshing way, call us today and we’ll take a good long lateral look at how to achieve that.