I challenge anyone to sell effectively to an audience they know nothing about. If the key to successful selling is ‘know your product’ the lock is ‘know who you’re selling it to.’
At Razor Video Brochures we make it our business to know everything there is to know about our client’s audience. Anything and everything that has any influence on the right response helps us shape a communication experience that ticks all the boxes.
The best results we’ve seen in our seven years in the video brochure business have resulted from asking not just the right questions but the tough questions.
We work with the world’s biggest brands but a significant amount of our endeavours involve smaller SME’s. That can present a challenge given these enterprises rarely have six-figure strategy planners on board to spend months determining exactly who their audience is.
Fortunately, Razor Video Brochures have senior staff who can work with you to help in this area.
So no more close your eyes, squeeze the trigger and hope some of the shotgun pellets hit the target. Razor Video Brochures is about identifying the target, taking precise aim and hitting it dead smack in the bullseye.
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