It doesn’t matter whether you’re a rock band, actor, film-maker or even a video brochure specialist – everyone dreams of making it big in the US. We took the plunge and entered the market via sunny Florida four years ago and haven’t looked back since.
Some of America’s biggest brands have wholeheartedly embraced video brochures with Big Pharma leading the charge. One of our most significant projects was supplying Pfizer with a brochure that included a trial kit for participants with detailed video instructions on how to complete the test then send it back for clinical evaluation. This important procedure formed the first wave of US vaccine efficacy testing.
Education is another category that’s putting our products to good use, resulting in collaborations with some of the country’s leading seats of learning.
High-end video boxes are becoming increasingly popular. One example with a personalised message, included a training video accompanied by a clever puzzle and popcorn to generate an entertaining movie-going experience.
The legal fraternity, home builders, manufacturing and all manner of businesses are using video brochures to create a point of difference in a country where standing out is everything.
We’re happy to report the major difference with the Australian market are order numbers. Big populations demand big runs and we’re now able to answer that demand thanks to a complete reimagining of our production capabilities. The good news for our Australian clients is some of the economies of scale we’ve established in the US are being implemented here.
So, all in all, the experience has been an entirely positive one on both sides of the ditch and we look forward to sharing some of our new thinking with you in the near future.
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