At Razor Video Brochures we work with you to ensure what you have to say matters. What we mean by that is – does it matter as much as it can to your audience?
To expand on his understanding of the art of visual storytelling, our creative director took part in an intensive screenwriting course at the Australian Film, Television & Radio School (AFTRS).
Why are we sharing that with you? The one thing hammered home throughout the course was ‘why does it matter? Meaning every word you wrote in that screenplay had to matter to the point of your story otherwise it was out.
The same applies to communicating with audiences via a video brochure. Every image, every piece of footage and every word has to pull its weight or it’s deemed deadwood.
Author, lecturer and story consultant Robert McKee said it bluntly but accurately in his No.1 bestseller ‘Story.’ He asked ‘Who cares?’
Now, what does all of this have to do with an effective video or video brochure? Absolutely everything! If your audience cares about every aspect of your communication, you stand a far greater chance of achieving the desired result. You are after all storytelling and that’s something we’ve made it our business to help you with at Razor Video Brochures.
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