We are often asked this question and the simple answer to this is the quicker you get to the message the better.
Today we live in a world where most people are time poor and there is distraction everywhere, so to make sure your message on your video brochure isn’t lost, try and remember these key points:
1. Keep important information at the beginning of your video.
2. Don’t eat up valuable time by including useless branding information at the start.
3. If you video is too long and you have a lot of important things to say break up your content into smaller videos.
There are no hard and fast rules as to how long your video should be however as a guide we suggest you try and keep to the following times:
Corporate Profile – 60 seconds to 2 minutes.
Client testimonials – 60 seconds to 2 minutes
Product or Service Information – 60 to 90 seconds.
Client Case Studies – 60 seconds to 4 minutes.
Training Videos – 2 to 20 minutes.
Recruitment Videos – 60 seconds to 2 minutes
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