Famed scientist Louis Pastor said ‘Chance favours the prepared mind.’
At Razor Video Brochures we agree wholeheartedly because the deeper you dig, the bigger the nugget. By immersing ourselves in our client’s brand, message and soul we’re able to generate insights that cut through the noise and separate them from the competition.
Legendary adman Bill Bernbach said: ‘The magic is in the product.’ No matter how it may look on the surface, there is a point of difference in there and it can be brought to life in a video, video brochure and the supporting material you create around it.
There are no shortcuts – we ask the tough questions, do the factory tours, take the taste test and immerse ourselves in our client’s world or risk missing the all-important point.
Video brochures are complicated pieces of kit so you don’t want to create one on foundations built on sand. That’s why Razor has invested in an experienced, full-service creative team. It keeps the thinking under the same roof with far less chance of losing the message through double or even triple handling.
If consistency is the key to success, think carefully about who can deliver that most effectively when considering a video brochure.
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