Give Them Good Reason - Razor Video Brochures

Give them good reason

Give them good reason
February 21, 2019 Brendan Farrugia

It’s one thing to make a claim, another to back it up.

Good communication briefs start with a ‘point of difference’ followed immediately by ‘reasons to believe.’ We might claim to be the best (we’re getting there) but if we can’t demonstrate reasons to believe like: we’ve won more awards than anyone or we’re the highest grossing, then we’re not the best – just claiming to be.

As long as your claim can be substantiated you’ve got a story to tell and more importantly an audience who’ll listen.

If you’d like any help with your story, call us today and we’ll get your audience nodding their collective heads in agreement.

Further information

Brendan Farrugia
Managing Director
1300 194 747