You can’t maximise the impact of your communications unless you understand who you’re directing it at.
Researchers can spend thousands of dollars determining what motivates an audience. Whilst you may not have that kind of budget, it’s well worth spending as much time and effort as you can to focus your messaging on the right target.
Razor’s not a research firm but we do have a tremendous amount of experience in understanding audiences and that can make a world of difference to your outcomes.
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