In a recent Cisco Visual Networking Index it cited that by 2018 every second nearly a million minutes of video content will cross the network. When you start to comprehend those numbers it is easy to see why if you fail to include video as part of your marketing mix it will be done at your peril.
But it is not just about creating video that is going to get customers piling through your doors or clicking on your website, it has to be relevant, easy to digest and because there is so much content out there it has to be seen, shared and viewed.
That is why your video must go on your website, it must be across social media and you need to have it on your video brochures. If you want to fully realise your video’s potential you must make it easy for your customers to find and share, because let’s face it there is a lot of distraction out there.
So in closing be creative, not just with the campaign strategy but with the videos themselves; engagement is the key and keep that in mind with every strategy you plan.
The old saying is creativity wins over the cost of production every time; if you get that right customers will be beating a path to your door.
Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444