Sales isn’t dead.

While we live in a technological world where content is king, the principles of marketing are no different to those of a sales man traveling from door to door in the 1950s.

When meeting someone new, every brand, whether it’s Vegemite or Donald Trump, has a small window of opportunity to answer three basic questions.
1. Who are you? (the purpose)
2. What do you do? (the process)
3. Why do you matter to me – the customer? (the promise)

The three Ps
Marketers and business people are asked to explain their purpose, process and promise on a daily basis. Do you know yours? Here is ours.

Purpose: razor video brochures helps businesses grow.
Process: We use the best of print and video content and land stories directly into the hands of a customer in a new, interesting and appealing format, that gets their attention and captures their heart and mind. The copy often provides facts and the videos often trigger an emotion or feeling towards a brand, which means video brochures uniquely appeal to both left and right brain
thinkers.
Promise: We strengthen connections between brands and their customers. Although social and digital media are powerful tools, people still buy from people. A video brochure is an invaluable tool in helping build a connection, which is vital in making a sale.

Key to results based marketing
So, the key to outstanding marketing is winning the trust and respect of a customer and a community. razor video brochures helps make this process possible as video brochures can:
• Get the right message to the right people at the right time in the buying decision cycle;
• Move the buying decision forward—from “we’re interested” to “where do we sign?” and
• Use influencer-based personas to guide the creation of relevant and credible content.

Interestingly, razor video brochures was established when after a career in sales, Brendan Farrugia traveled to China in search of a new sales tool that works. When he discovered video brochures, the business was born and he now works with clients across the world.

Further information
Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444

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