‘Point of Difference’ and ‘Unique Selling Point’ – two terms you may or may not have heard of. They’ve been around in big agency land for an eternity and there’s a good reason for that – they work.
You may be one of twenty companies selling widgets but the way you sell them, why you sell them and who you sell them to can help differentiate you from the competition.
We have a client who gets rid of mould but so do fifteen others. His point of difference – he gets rid of it permanently, so we hammered this home at every touch-point and the phone rang off the hook.
We work hard to help our clients stand out, so call today and we’ll get your point of difference working for you.
Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444