The gentle art of persuasion

‘The pen is mightier than the sword.’ We’ve all heard it but stop to think of how it applies today and it’s mostly referencing the writings you’ll find in mass media like press, TV and online.

Well written copy can convince us of how to act, what to buy, who to trust and what to eat – in fact, they can get you to do almost anything and feel good about it.

At Razor, we’d like to think our copywriting helps audiences connect with your message and act favourably and all without a single sword in sight.

Further information

Brendan Farrugia, Managing Director,,1300 863 444



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