Not all video brochures are the same

The problem with new technology especially at the start of a product’s life cycle is that some manufacturers try to make the range more affordable by compromising the quality; we have found this to be particularly true with the video brochure product.

Video brochures use state of the art technology to wrap a printed card/box around an LCD Screen.  They allow you to Ignite your Brand, Inspire your Customers and Increase your Reach by leveraging your current video content.  Open rates are amazing and the knock on effect is that they get passed around, so not only has your video brochure targeted one person it targets many.  Our research shows up to 15 potential customers will view every brochure and in today’s world that is extremely powerful for your brand.

However like most new products research is critical.  As they are made in China you need to have comfort in your provider especially as they are expensive compared with a lot of other advertising mediums.

So what are some of the things we suggest you do to guarantee your video brochure is a great one.

Utilise local experience and expertise; yes it is cheaper to go direct to the manufacturer but do you have the systems and processes in place to ensure your video brochure is completed to your satisfaction, generally speaking the answer is no.  A local supplier specialising in this product has a thorough understanding of best technologies & design and this knowledge leads to best practice and results.

View testimonials and images of work completed; confirm your local supplier has worked with many different companies, produced many different styles and verify any testimonials.  This is a big ticket item so ask to see a gallery/images of what brochures they have produced and for who.

Is Pricing or Quality important to you; we have heard it a million times, pay peanuts and you get monkeys.  Unfortunately or fortunately whichever way you look at it good quality comes at a price and when you are purchasing electrical components they need to be good quality. After all, you don’t want to end up with a pile of brochures that don’t work and can’t be used after you have just handed over thousands of dollars. Believe me it happens…

In conclusion razor video brochures has been operating in this space for 2 years now and with most of our business being referral we stand by the quality we produce.  Check out our gallery to see some of our clients brochures and our testimonials to see what are customers are saying about us.  Whether you decide to use us or not avoid the pitfalls and follow the above; in the long run it will save you thousands.

Further information

Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444

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