Like most businesses we are constantly analysing our marketing spend to understand the customer journey and where the best place to invest our marketing budget is. It is extremely complex and at the heart of it is how can we get the greatest ROI.
The other day I came across this fantastic article and tool from Google that outlines the customer journey. Google have analysed millions of consumer interactions and then split this up into the different marketing channels that affect an online purchase. The data was tracked across 8 countries and over an 11 month period.
It is truly amazing and gives you an insight into where you need to be to maximise your return. Click on the link below and try it out for yourself. It has definitely made us rethink a little of what we do.