It’s one thing to make a claim, another to back it up.
Good communication briefs start with a ‘point of difference’ followed immediately by ‘reasons to believe.’ We might claim to be the best (we’re getting there) but if we can’t demonstrate reasons to believe that like: we’ve won more awards than anyone or we’re the highest grossing, then we’re not the best – just claiming to be.
As long as your claim can be substantiated you’ve got a story to tell and more importantly an audience who’ll listen.
If you’d like any help with your story, call us today and we’ll get your audience nodding their collective heads in agreement.
Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444