real oscars

Five ways to a better video

  • Start with the end in mind. What do you want the viewer to take away? What’s your point?
  • With that in mind, have a beginning, middle and end. Storytelling – and that’s what you’re doing, has relied on this paradigm since we left the trees.
  • Keep you language simple and you’re concept more so. Over-complicate and you’ll underwhelm.
  • Keep performances as real as you can and definitely not preachy. Up emotive levels, as the camera tends to diminish them.
  • Pay attention to lighting. Try to use natural where you can. If you use lights, create a feel that reflects the tone of your content. Avoid deep shadows.

Further information

Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444

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