When you decide to make an explainer video for your company you have taken an active and positive step towards an excellent and proven marketing technique. This will give you the chance to explain so much more than just the bare basics, it will also transmit your company culture and encourage clients to build brand loyalty.
However you still have one big decision to make and that is will you make the video yourself or will you go to a professional company that can make it for you? This is quite a big decision, so here are some things that you will need to think about before you make this huge decision:
1. Professionals may be able to communicate more clearly.
After all it is their bread and butter. They will have much more experience in transmitting information clearly and effectively and be able to put across what you are trying to say easily.
2. But if you’re in a creative industry you should really DIY.
Why should your customers believe that you are really creative and technologically aware if you do not even make your own videos? This could reflect badly on your business.
3. Unless you are experienced you will need to create a brand identity.
And that can be tough. You will always receive valuable help when going to a professional to create a powerful branding message and you will be able to use this on your website and on your video brochure as well.
4. Voice overs are fun and easy to make yourself.
It is a great way to get the office together and create team spirit. You really do not need any sort of major technology in order to create a really fabulous voice over for your video.
5. Animations can make your video stand out from the crowd.
Creating your own animation is probably impossible so this is an area where you will almost definitely have to call in the professionals. You will be amazed however at the incredible things that they can do.
6. If you want to budget carefully then DIY is the best option.
When money is an object and you don’t have unlimited funds in order to create your explainer video, then DIY is certainly the best call. After all as your business increases (thanks to your explainer video), you can then think about expanding your resources.
Let’s face it though we all have budget constraints and we all only get one chance to make a great first impression. When you place your video onto your video brochure just remember your company will ultimately be judged on how you look so make sure it looks professional.
Brendan Farrugia, Managing Director, www.razorvideobrochures.com.au,1300 863 444